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China Mobile Migu Coffee Shop opened in Suzhou: is it messing around or micro-innovation?

China Mobile Migu Coffee Shop opened in Suzhou: is it messing around or micro-innovation?

C114-Morning comments on September 22 (Yue Ming) if someone asks you, what does China Mobile do? You must be puzzled, because do you have to ask? People all over the country know that China Mobile is the world's largest operator, tuhao has plenty of money, advertisements are everywhere, business halls are all over the country, and it is a pleasure to invest money to build a network and spend money. You're right. This is China.

2015-09-22
Mobile phones are sold in the coffee shop.

Mobile phones are sold in the coffee shop.

In October 2004, the German coffee giant, which ranks fifth in the world and has more than 1200 stores in Europe, announced a partnership with British mobile phone operators to enter the mobile phone market.

2014-08-01
CUPPING LAB-Coffee cup tester dedicated mobile phone APP

CUPPING LAB-Coffee cup tester dedicated mobile phone APP

Mobile platform: android, iPhone download address: * * Cupping Lab is the winner of Peoples Choice Best New Product-Open Class-SCAA 2013 * * Cupping Lab award-winning mobile application products, converted to mobile applications developed by professional coffee practitioners. Professional interface, coffee cup test guidance function, can assist every day

2015-10-29
Deducing the Marketing Secrets of Mobile era with Coffee creativity

Deducing the Marketing Secrets of Mobile era with Coffee creativity

[introduction] recently, its concept of product-driven marketing was demonstrated in the International Advertising Festival. In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary not only displayed coffee beans collected by 500 million users from around the world, but also shared their ideas with advertisers through youdao Cafe.

2015-11-23
Grande Plan of Starbucks: to sell coffee with App

Grande Plan of Starbucks: to sell coffee with App

When it comes to technology companies, you shouldn't be the first to think of Starbucks, which sells coffee. However, they may have the best mobile retail apps on the market. As Starbucks executives, they certainly consider their mobile apps to be "unique". Last week, Starbucks released another bullish earnings report, which showed that its share price was higher than in 2015.

2015-11-05
Mercedes-Benz mobile cafe

Mercedes-Benz mobile cafe

Guangzhou Daily News (Reporter Deng Li Photo report) at the just-concluded Shanghai Auto Show, Fujian Mercedes-Benz showed up at Hall 4 with diplomatic-grade MPV Weiyano Viano, professional-class MPV Weiting Vito, and large business car Ling Ser. At the same time, limited sale of Viano Viano partner edition, the first exhibition of Mercedes-Benz mobile cafe. In addition, Fujian Mercedes-Benz also exhibited it in Hall 3.

2015-05-11
Raise your head! Mobile phone insulated coffee shop

Raise your head! Mobile phone insulated coffee shop

According to Ming Pao of Canada, a young social artist created the first Faraday Cafe (Faraday Cafe) to block electromagnetic waves in Chinatown, Vancouver, using aluminum alloy screen as the interior decoration material, wrapping the entire coffee shop, making cordless phones and other electronic devices impossible to connect. It is hoped that Phubber can temporarily put down his mobile phone and promote communication between people, so as to change his life.

2014-08-04

"small and beautiful" mobile coffee car mobile cafe

There are many ways to do coffee beverage business. You can join a standardised brand like Starbucks, or you can open your own boutique and access to the takeout platform Wheelys Caf, a startup that wants to provide another way to run coffee for people interested in it: set up roadside stalls.

2016-05-06
Digitization of Starbucks

Digitization of Starbucks

In July, Howard Schultz, CEO of Starbucks, hosted Jack Dorsey, founder of Square, a mobile payment app from Silicon Valley, at Starbucks headquarters in Seattle. Jack Dorsey is also the co-founder of Twitter, whose products focus on the field of mobile payments, including card swipers, payment apps and mobile payment solutions.

2014-07-26
Design of Mobile Coffee car

Design of Mobile Coffee car

Mobile Coffee Shop Mobile Coffee car Design

2014-07-18
Fujian Mercedes-Benz Linte Mobile Cafe

Fujian Mercedes-Benz Linte Mobile Cafe

At the Chengdu International Auto Show, Fujian Mercedes-Benz brought a Mercedes-Benz mobile cafe based on Ling Te. The wheelbase of 4325mm and the body width of 1993mm allow Lint to accommodate a variety of professional coffee making equipment. The perfect water and sewer system and vehicle power generation system enhance the cycling capacity of the mobile cafe and enhance its life energy in the state of no supply.

2015-09-07
Coffee machine controlled by Android. Coffee machine controlled by mobile phone.

Coffee machine controlled by Android. Coffee machine controlled by mobile phone.

Although smartphones are so powerful that they can do almost anything with apps, is the following Android-controlled coffee maker really necessary? While some features are good, such as identifying the operator through the mobile phone and automatically loading coffee type information, it is not necessary. Others, such as built-in speakers, can play songs while you are making coffee.

2015-10-23
From a large number of mobile games, acting Minecraft to opening a coffee shop, what does NetEase want to do in the game?

From a large number of mobile games, acting Minecraft to opening a coffee shop, what does NetEase want to do in the game?

Since last year, NetEase has designated May 20 every year as Game Love Day. The slogan that we never play games, as well as the moving brand promotional video is impressive. At NetEase's annual game launch on May 20 this year, they announced a series of actions, from vigorously developing mobile games to acting Minecraft, and even opening offline cafes. Net

2016-08-10
Starbucks 3 poison moves to become the most successful and largest O2O organization

Starbucks 3 poison moves to become the most successful and largest O2O organization

When it comes to technology companies, the first brand everyone thinks of is definitely not Starbucks, because Starbucks is not the first retailer to sell products through the Internet and mobile apps, let alone prevent Starbucks from using technology to make consumers addicted. In the past, coffee was sold on caffeine. Now, if you want to sell coffee well, you have to capture consumers 'technology addiction. Starbucks has become

2015-11-11
Reform the coffee retail model and introduce a new entrepreneurial concept Wheelys Coffee shows up with green technology

Reform the coffee retail model and introduce a new entrepreneurial concept Wheelys Coffee shows up with green technology

Wheelys Coffee, founded in 2014, uses intelligent and environmentally friendly mobile coffee cars to make and sell high-quality coffee and improve business efficiency through the mobile Internet. In 2015, Wheelys Coffee received investment from Y Combinator, a famous Silicon Valley incubator. Wheelys entered China in 2016, and the first mobile coffee cars were put into use in Shanghai in May. Large chain enterprises monopolize the whole

2016-08-11
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Starbucks specialty coffee shop coffee shop mobile version of Starbucks coffee shop

Starbucks specialty coffee shop coffee shop mobile version of Starbucks coffee shop

Take a look at the mobile Starbucks coffee shop. It is located in Colorado, USA, without any seats, like roadside stalls, you can only take coffee with you after buying coffee. More interestingly, the Starbucks can appear anywhere in the United States as long as modular stores are loaded into trucks. Wechat collection and sharing

2015-01-23
Mobile Starbucks Coffee Shop

Mobile Starbucks Coffee Shop

Take a look at the mobile Starbucks coffee shop. It is located in Colorado, USA, without any seats, like roadside stalls, you can only take coffee with you after buying coffee. More interestingly, the Starbucks can appear anywhere in the United States as long as modular stores are loaded into trucks.

2015-10-28
Why can a cup of coffee sell so well?

Why can a cup of coffee sell so well?

For many young people in the United States and around the world, Starbucks is not just a cup of coffee, but a popular way of life. They lined up quietly, took a cup of coffee from a young, smiling clerk, sat on the sofa, listened to music and enjoyed a little time. Bill is the one who injected this leisurely, fast and warm coffee culture into American life. Gates

2015-07-20
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